Local Loves: ENJOY.

For the past few editions of “Local Loves”, I had shared some of my go-to neighborhood restaurants/take-out spots- so for this installment I had wanted to talk about something a little different- one of my favorite small clothing/accessory boutiques and gift shops nestled in one of my favorite hidden gems here in Western Mass.

Shelburne Falls is a small village located within the towns of Shelburne and Buckland, Massachusetts. It’s famously home to the Bridge of Flowers (another “Local Love’ I really hope I get to share once it’s open to the public again!) and has some great places to dine and shop- including ENJOY.

Tucked away alongside the Deerfield River and just a short walking distance away from cafés and galleries along Shelburne Falls’ picturesque Bridge Street- ENJOY is an adorable boutique that specializes in ethically and sustainably made clothing, accessories, beauty/skincare products and gifts. It was one of the first shops I visited shortly after I’d first moved to the Valley in 2019 and had gone exploring Shelburne Falls for the first time- and it remains a must-stop place whenever I’m out that way.

This past weekend, before my town got covered in a blanket of ice and the sun was still visibly shining- I happened to be passing through Shelburne Falls after completing some quick errands and decided to treat myself to a new top and a couple bars of my favorite natural soap since this Winter has been absolutely brutal on my skin.

I was assisted by Joy, the owner- who is always so friendly, helpful and personable whenever I’m visiting- and I got to browse comfortably and safely since masks are required for entry.

ENJOY is currently having a great sale to make way for some new merchandise- and if you’re interested in checking them out but aren’t a local or are unable to make it out to Shelburne Falls- you can browse their entire selection online at the website linked above, too!

I’m looking forward to seeing what’s new for the Spring since I’m going to be doing some serious wardrobe upgrades/cleanup in the coming weeks ahead. I’m sure ENJOY will have the perfect pieces for me to refresh my closet and get me ready for a new season!


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Hi! I'm Ashley. I'm a blogger and a radio personality with a makeup and shoe addiction based out of Boston and the Pioneer Valley. These are my (mis)adventures.

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